The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office

David C. Novak JohnBoswell

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The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office

The Education of an Accidental CEO Lessons Learned from the Trailer Park to the Corner Office David Novak one of today s most engaging unconventional and successful business leaders lived in thirty two trailer parks in twenty three states by the time he reached the seventh grade He sold ency

  • Title: The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office
  • Author: David C. Novak JohnBoswell
  • ISBN: 9780307393692
  • Page: 392
  • Format: Hardcover
  • David Novak one of today s most engaging, unconventional, and successful business leaders lived in thirty two trailer parks in twenty three states by the time he reached the seventh grade He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a 7,200 a year advertising copywriter with the hopes of maybe one day becoming a creative directorDavid Novak one of today s most engaging, unconventional, and successful business leaders lived in thirty two trailer parks in twenty three states by the time he reached the seventh grade He sold encyclopedias door to door, worked as a hotel night clerk, and took a job as a 7,200 a year advertising copywriter with the hopes of maybe one day becoming a creative director Instead, he became head of the world s largest restaurant company at the ripe old age of forty seven While David never went to business school, he did learn from the greatest of teachers experience and plenty of other very smart people as well Magic Johnson on the secret to teamwork, Warren Buffett on what he looks for in the companies he buys, John Wooden on ego, and Jack Welch on one thing he d do over Now he wants to share with you what he discovered about getting ahead and getting noticed motivating people and turning businesses around building winning teams and running a global company of nearly one million people and always staying true to yourself The Education of an Accidental CEO is filled with David Novak s street smart wisdom From his formative years Walking through your anxieties Avoiding the poison of stereotypes Staying right sized Breaking through the clutter From his years as an ad executive and chief marketing officer How not to roll over like Fluffy the dog Seeing yourself as a brand When to pull the plug on the Super Bowl As the COO of Pepsi Cola and then as president of KFC and Pizza Hut Why a gold watch can have less value than a floppy rubber chicken Knowing when the answers are in the building Knowing when to do nothing What it takes to revitalze a company And as CEO of Yum Brands, Inc How to shock the system How to avoid the slow no s Managing two up and two down David Novak s ideas for building an entire culture around reward and recognition getting everyone from division presidents to dishwashers to buy into recognizing the achievements of others is studied by other companies and discussed here in great detail Whether you are the CEO of a global conglomerate or a budding entrepreneur, there is something here that will help you get where you want to go.

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      Posted by:David C. Novak JohnBoswell
      Published :2019-02-10T12:55:27+00:00

    One thought on “The Education of an Accidental CEO: Lessons Learned from the Trailer Park to the Corner Office

    1. Geoff on said:

      Great book for managers.The book provides some history on the author but mostly encompasses his philosophy on management. It talks about his people focused philosophy and how to stay grounded from the corner office.I wish there were more tips on the daily nuts and bolts of using this techniques and better information on the his marketing strategies. However, the tips the author gives and the stories he uses to reinforce his strategies are very helpful.Overall, good book with lots of useful infor [...]

    2. Kwang Wei Long on said:

      this book writes about the CEO style of running things during his time in Pepsi co and subsequently the CEO of Yum Brands.Peppered with his experience, it's a good read to understand how top execs think and work.

    3. Alberto Lopez on said:

      David Novak gives us a great business read. Not only is he a creative and all around great guy; he also inspires us to do more with out careers.

    4. Adriano Ariganello on said:

      I need to stop reading books by CEOs. Aside from How Google Works,by Eric Schmidt & Jonathan Rosenberg, I've found the rhetoric in these books to be very insincere. Novak's book is a little more down-to-earth than Howard Schultz's Onward, but only by a hair. His tips on strong management and leadership seem as though they strive to be different, but still feel like corporate speak that doesn't resonate with the rank and file. One thing I did appreciate is his ability to acknowledge practices [...]

    5. Don on said:

      You never know what you are capable of, share what you learn each day, obstacles may be others and frequently are within self, fears about future, stereotypes are self-limiting, everyone has something to contribute, be there and talk to newborns all the time, telling is not selling, plant seeds via head and heart, slow and soft, what today-tomorrow, what and who, arrogance vs listening, answers are in-building and with customers, empower grass roots to improve, 8-customer focus-belief in people- [...]

    6. Marca on said:

      I enjoyed this book. Lots of common sense information/advice about the workplace. The author comes across as humble, but very confident. I wish I had his instincts. His message that he reinforces again and again is to let employees know that they are appreciated and he had some fun ways to do so. I took notes. The author seems to be a nice guy one would enjoy meeting – can’t say that about many corporate bigwigs. The book is definitely worth the read by anyone who manages people.

    7. Vicki -timman on said:

      A very interesting journey documented by David Novak, formerly of KFC and Pepsico and now CEO of Yum! brands. An easy read with lots of storytelling to convey his philosophy of management and leadership, and if this type of thing is your cup of tea, it is a very easy and engaging read. I enjoyed it -- it is applicable to what the organization I work for does -- and I look forward to his next book, which was eluded to "Taking People with You"

    8. Jeff on said:

      I recommend this book to anyone looking for good tips on being a leader. I originally listened to it on CD and now I'm planning to buy multiple hard copies to give out to friends at work and in my fraternity. By the time I was done reading this book I seriously considered looking for opportunities to work for this man (at Yum Brands). Very inspirational.

    9. The Scrivener's Quill on said:

      I listened into the fourth cd of eight and it was good, but it started to feel like an endless journey. I wasn't sure why I needed to listen to 8 cds so I stopped. By four I was sure I had about what I needed and my interest was falling off.

    10. Cory Van Horn on said:

      I have always been curious about the journey of becoming a CEO. David Novak shares his climb through the ranks of Pizza Hut, PepsiCo. And eventually becoming CEO of Yum! Brands Inc. It’s a great story of drive and determination with true honesty about mistakes made along the way.

    11. Dan on said:

      Easy read-David is a motivational CEO and has some innovative ideas.

    12. Glenn Banks on said:

      although it says trailer park i believe trailer park is slightly misleading. other than that he is a hard worker interesting story.

    13. Michael Barker on said:

      Excellent book on management of people and how to achieve success.

    14. Karen Downs on said:

      Loved it David Novak shares his successes and challenges in a very open and sharing kind of way. Highly inspiring leader.

    15. John Stieven on said:

      A very insightful book about leadership -- and how to get the most out of your people -- highly recommended

    16. Naveen on said:

      A really inspiring book, showing us that you don't need a Harvard business degree to become the ceo of a nulti billion dollar company. A great read, easy to read and stayed interesting throughout.

    17. Lori Grant on said:

      A should-read autobiograpy on leadership for knowledge workers, managers, directors, C-levels, and entrepreneurs.

    18. Aaron Higley on said:

      Good book. There are some good insights in the book and Mr. Novak is very likable. It was a enjoyable and quick read.

    19. Chad on said:

      Great, quick read. Lots of insights about leadership, strategy, and teamwork.

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