Mind Men: How Neuromarketing Advances Are Transforming Advertising

A.K. Pradeep

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Mind Men: How Neuromarketing Advances Are Transforming Advertising

Mind Men How Neuromarketing Advances Are Transforming Advertising The world s leading neuromarketing researcher on how to design advertising for the subconscious mind Until now the creation of advertising has had to rely on instinct and guesswork Since a major ad c

  • Title: Mind Men: How Neuromarketing Advances Are Transforming Advertising
  • Author: A.K. Pradeep
  • ISBN: 9781118708705
  • Page: 439
  • Format: ebook
  • The world s leading neuromarketing researcher on how to design advertising for the subconscious mind Until now, the creation of advertising has had to rely on instinct and guesswork Since a major ad campaign can require hundreds of millions of dollars to execute and distribute, this hit or miss approach represents a huge gamble on the part of marketers, and consequently,The world s leading neuromarketing researcher on how to design advertising for the subconscious mind Until now, the creation of advertising has had to rely on instinct and guesswork Since a major ad campaign can require hundreds of millions of dollars to execute and distribute, this hit or miss approach represents a huge gamble on the part of marketers, and consequently, for its creators as well Mind Men details the ways in which consumer neuroscience knowledge is translated into creative concepts and advertising practices to achieve commercial messages that are appealing to the subconscious and therefore effective.Offers specific examples of neuromarketing covering multiple media channels, including traditional television commercials, mobile messaging, social media, gaming, store design, and much Written by A K Pradeep, the founder and Chairman of Nielsen NeuroFocus, which ranks as the world leader in the fast growing consumer neuroscience field, and author of The Buying BrainYou ll find advertising success when you appeal to the consumer s most basic, deep seated wants and needs Mind Men shows you how.

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      439 A.K. Pradeep
    • thumbnail Title: Free Read [Sports Book] ↠ Mind Men: How Neuromarketing Advances Are Transforming Advertising - by A.K. Pradeep ✓
      Posted by:A.K. Pradeep
      Published :2019-01-18T16:24:34+00:00

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